At the core of Hyris Brand is a higher idea of connection, a formal one between different colours and fields, alluding to technological and human connection. The hexagon is a powerful symbol, almost hinting at life itself through the suggestion of the covalent bonds. Moving from this metaphor, we wanted to go even further.

Knowledge comes through a shifting path: Hyris logo perfectly embodies this via its complex sans-serif typeface, a distinctive pattern which makes it immediately recognisable even in the absence of any other formal elements such as colour or mark. Complex topics have to be conveyed in the simplest way, to make them alive and true in the mind of any audience. Hyris Brand supports its commitment towards a wider application of genetic analysis and data management across a variery of different use cases.